Appalachian State University has loft properties in both New York City and Washington DC to provide students with extraordinary, extra-curricular experiences. Looking for a cohesive design to unify the two locations, the school enlisted the assistance of our Type II class to invent a brand new identity. This is my final design and the process work that led up to it. 2013.
This is the final design that I submitted, with variations on the letterspacing. With this design I wanted to use only type to accomplish a unique logo for each location while keeping the design cohesive. After researching each city, I developed these two abstracted type logos to represent each of their distinct cultures by taking inspiration from their architecture and public signage.
Street Sign Design.
Metro Design.
Seal Design.
Mountains Design.
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